Google Ads is perhaps the fastest way to drive qualified clicks into your story systems.
I've managed ads for a LOT of different products and services over the years. I've seen what works, what doesn't, and what's changing.
In Episode 15 of Story Systems, I discuss the importance of understanding the various components of Google Ads, the significance of identifying market demand (the 'bleeding neck'), navigating the complexities of the platform, and the learning phases involved in running successful campaigns.
Chapters:
00:00: Introduction to Google Ads and Early Experiences
03:03: Understanding Google Ads: The Basics
04:26: The Bleeding Neck: Identifying Market Demand
13:18: The Complexity Cycle: Navigating Google Ads
21:47: The Learning Phase: Human vs. Machine Learning
28:37: Bonus Thoughts: Diversifying Traffic Sources and Remarketing
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For help with your ads check out my 'Borrow My Brain' consulting service.
