No matter how good your storytelling, every business needs at least one consistent source of new leads. For many of the businesses I work with, that source is paid ads across Google, Meta, or LinkedIn.
Which brings us to the 'Ads Manager' role. If your business relies on ads to generate new leads, the ads manager is one of the first roles to get help with. But what should you look for in a prospective ads manager?
On this episode, I discuss:
If you're running ads across any major ad network, or are considering doing so, you'll want to listen to this episode.
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For help developing your paiud ads strategy, take a look at my 'Borrow My Brain' consulting service. The other link mentioned towards the end of the episode was my monthly Story Inspiration calls.
