Description

Bad news: it's a substantial amount of work to tell your story and build effective marketing systems in your business. So if you're a busy business owner, how much of the grunt work of marketing should you be doing yourself?

Find out in this episode of the Story Systems podcast.

Takeaways:

• You can't do everything yourself, at least beyond the initial start-up phase
• The role of the business owner is to provide clarity and direction.
• Most business owners should limit their hands-on marketing efforts.
• Purpose in business emerges from engaging with the work.
• Take a self-inventory of your strengths and interests
• AI is changing the landscape of marketing.
• Effective marketing requires a balance of skills and outsourcing.
• Future episodes will explore specific roles in business systems.

Chapters:

00:00: Building Efficient Story Systems

02:13: The Role of the Business Owner

17:14: Purpose and Direction in Business

19:46: Self-Inventory and Marketing Predisposition

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To work with Rob, check out the 'Story Jumpstart' service at https://storysellinglab.co.uk/jumpstart-service/