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Why are women in sustainability less visible on LinkedIn, despite leading incredible work in the industry? 

In this episode, I take a look at a LinkedIn post that sparked over 150 comments and 17,000 impressions. 

From imposter syndrome to time pressures and the mental load, I explore why women’s voices aren’t being heard as loudly and what we can do about it.

I also share practical tips on building visibility with authenticity, embracing personal branding without the burnout, and how both women and men can create a more inclusive conversation. 

If you’ve ever hesitated to speak up or wondered how to grow your audience without compromising your values, this episode is for you.

Here are the highlights:

(2:32) Disparity in Followers and Visibility

(4:12) Themes from the LinkedIn Thread

(7:29) Negative Comments and Mansplaining

(10:17) Time Pressures and Mental Load

(12:23) Desire for Visibility and Quality Over Quantity

(13:33) Tips for Increasing Visibility

Are we being left out in the cold? LinkedIn post 

Second Nature Sisters

Women in Sustainability 

Disrupting, quietly — Caroline Harvey

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Emma Burlow | LinkedIn

This Podcast is proudly produced by Wavemakers Audio