“Buy where people want to live, not where they have to live.” — Ray Chua
With two decades in Perth real estate, Ray Chua has seen every cycle — from mining booms to market slumps — and knows exactly what separates smart investors from emotional buyers.
Ray, founder of Buyer’s Advocate Perth, brings an engineering mind to the art of buying property: systems, signals, and strategy. He reveals why understanding local psychology and livability beats any spreadsheet.
From spotting poor renovations to knowing when development potential is just a distraction, Ray shares the patterns that have guided him through 20 years of buying right — and avoiding long-term traps.
He also breaks down why Perth’s beachside lifestyle matters more than city proximity, and how investors from the east often misread what locals truly value.
If you’re buying in Perth — or thinking long-term anywhere — this episode will change how you see “good value.”
00:00 – FOMO vs Fundamentals: The Trap New Buyers Fall Into
01:21 – Meet Ray Chua: Founder of Buyer’s Advocate Perth
01:38 – From Engineering to Property: Ray’s Unlikely Path
02:31 – 20 Years, Countless Lessons: What Experience Teaches You
03:32 – Why Local Insight Beats Headlines Every Time
06:04 – Experience Compounds: What Time Teaches You in Real Estate
07:36 – Seeing the Signals: Long-Term Thinking in Perth
10:07 – Understanding What Locals Actually Want in Perth
12:03 – Why Amenity and Lifestyle Drive Perth’s Best Growth
13:16 – City Proximity vs Coastal Lifestyle: What Really Wins
15:30 – Collaboration Over Confrontation: Working With Agents
16:42 – East Coast Missteps: What Outsiders Miss About Perth
17:37 – Invest Like a Local: Ray’s Rules for Long-Term Growth
22:07 – Livability First: The Real Driver of Perth Property Value
23:12 – How Buyer’s Agents Add Value Beyond the Purchase
25:35 – Guiding With Integrity: A Client Story That Says It All
Ray Chua is the Founder and Principal of Buyer’s Advocate Perth, with over 20 years in real estate and 17 years as a buyer’s agent.
An engineering graduate with honors, Ray brings analytical precision to property strategy — combining data, psychology, and on-the-ground insight. He’s known for his integrity, local knowledge, and ability to identify value that lasts beyond the hype.
Before launching his own agency, Ray spent 15 years learning under one of Perth’s most respected buyer advocacy firms, helping clients build wealth through disciplined, long-term property selection.
