In this episode of Stronger Sales Teams, we welcome Thibaut Souyris, founder of Sales Labs, as he shares his insights on the changing landscape of prospecting in B2B sales. He emphasizes the importance of understanding human psychology and particularly that of trying to tap into peoples internal motivations. Thibaut discusses the challenges of reaching prospects in a world saturated with cold emails and calls, and offers strategies for standing out and starting meaningful conversations. He highlights the need for Sales Leaders to understand the motivations of their team members and create an environment that aligns with their needs. Thibaut also explores the role of AI in prospecting and the importance of crafting quality messages that resonate with potential customers.
Key Takeaways:
About Our Guest:
Thibaut Souyris is a successful entrepreneur, corporate leader, and expert sales coach. With over a decade of experience in selling technology products, he now focuses on training and coaching salespeople to improve their prospecting skills. He is the founder of Sales Labs, where he provides online training and coaching programs to help sales teams book more meetings and generate pipelines. Thibaut Souyris is also a published author and has been featured on various podcasts and platforms.
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