My guest today is Jack Thomas a founder and CEO of BASE, voted 'Bangkok's Best Studio' in the ClassPass Studio Awards 2020 and Asia's 'Gym of the Year' 2018 at the Fitness Best Awards.
He also hosts the Fitness Business Asia podcast, a weekly show that was created with a mission to raise the standards of the fitness industry in Asia, and a vision of becoming the region's leading fitness business resource.
He is a regular speaker at the fitness industry's biggest events such as FIT Summit, Asia Fitness Conference, FIBO and ExPro. He shares how 911 emergency calls helped him realise the importance of training for all emergency dispatchers.
Highlights:
- (00:05:30) - What inspired Jack to start the Fitness Business Asia podcast
- (00:07:56) - Reach out to people, it's important to keep building new relationship and lot of opportunities come out of that.
- (00:11:03) - Jack's true entrepreneurial journey - finding a gap in Thai fitness market and going for it all in to solve a problem.
- (00:18:34) - Biggest learning curves Jack learned while growing his boutique fitness business
- (00:23:01) - Importance of developing a good systems in business
- (00:30:05) - Developing a world class boutigue studio process of developing a unique selling point
- (00:36:39) - Power of co-branding and partnerships - story how Base got with Adidas
- (00:39:41) - How having a strong vision and strong believe and desire can be enough to build a business from scratch
- (00:41:45) - We're talking about some personal predictions on where the fitness industry is moving towards
- (00:46:41) - Leading by example, keeping finger on the pulse in your business and never ending process of observing the industry & improving.
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