Today, I’m bringing you a candid conversation with Courtney Chaal—business strategist and pragmatic thinker for service providers who want to sell with less burnout and a lot more clarity. Courtney’s mission is all about breaking down the complicated math and messy mindset traps behind pricing so you can finally hit your revenue goals, serve your clients well, and actually enjoy your business.
In this episode, Courtney is sharing:
✅ The three big mistakes service providers make when pricing and packaging their offers
✅ Why charging more isn’t just good for you, but essential for your clients’ success too
✅ The simple math equation every service provider needs to finally stop underpricing, overdelivering, and overbooking
MORE ABOUT Courtney:
TIMESTAMPS:
00:00 – Welcome and episode intro from Jordan
00:53 – Introducing Courtney Chaal and her mission to help service providers
02:18 – The three big mistakes: underpricing, overdelivering, and overbooking
04:10 – Rethinking money: Shifting from scarcity to abundance mindset
05:33 – Why charging appropriate prices genuinely serves your clients
09:47 – The four key pricing levers every service provider needs to know
15:54 – The 50% rule: Why you should only spend half your work time on client work
21:09 – Adjusting your pricing and next steps to stop burnout and hit your goals
