Description

"You've got to find your customers and ask them different types of questions that allow them to reveal themselves, and it's not just for your company, it's for your category.” – Chris Kneeland

In today’s episode, Chris Kneeland talks about branding and how it can be used as a tool to help create success. He believes that it’s important to go beyond just providing a good product and provide extra value to our customers. He talks about "customer EQ” and how it can affect the customer’s emotional connection. He says that it’s important to know your customers and their psychology in order to provide them with the best possible experience. He shares that in order to maintain this level of popularity, it is important for a company to go beyond just providing a good product and provide extra value to its customers.

[00:01 - 01:33] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Chris, tune in to last Monday’s episode

[01:34 - 08:37] Understanding Demographics By Using Customer EQ

• Chris discusses that marketing must go beyond demographics to understand the emotional needs of customers
• Customer EQ is a tool to understand the emotional needs of customers and build relationships with them
• To be able to market to customers effectively, marketers must first understand their emotional needs
• You need to find your customers and ask them different types of questions that allow them to reveal themselves

[08:38 - 15:56] Closing Segment

• Chris shares his insights on the cult of personality and how it can impact business
• Connect with Chris (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“Don't settle for lackluster customer research and insights. It should be a huge competitive advantage.” – Chris Kneeland

Connect with Chris

Learn more about Chris through his website: https://cultideas.com/, LinkedIn, Facebook, Twitter, Instagram, LinkedIn, and his Podcast

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