Description

I’m going into 2026 with the goal to scale my business. And that means I’m creating a lot of content.

Not just to create more content, but because I know, from years of data and experience, that when my content is done well, it actually moves the needle in my business.

For most people who end up working with me, their journey starts on Instagram and then leads to my podcast. That tells me everything I need to know about how important content is. The problem is that creating more content can feel overwhelming fast, especially when you’re already wearing all the hats.

In this episode, I’m walking you through how to repurpose content as a photographer so your content can go further in 2026 without burning you out.

We’re talking:

1. What content repurposing actually looks like for photographers
2. How to create one primary piece of content and break it into more pieces of content
3. Why long-form content is the foundation of a strong content strategy
4. The biggest mistakes I see photographers make with micro content
5. How often you should really be posting and emailing

If content has ever felt like a hamster wheel, or you’ve found yourself staring at Instagram wondering what to post, this episode will give you a much clearer, more sustainable way to approach it. 🎧 Press play to learn how to make your content work harder for your business in 2026.

Links & Resources

1. 📱 Join my free Instagram Consistency Challenge, starting January 5: maddiepeschong.com/ig
2. 💻 Get coached in Rebrand, my 12 month program for photographers ready to book more brand photography clients (and get access to Rebecca - a customGPT to help with content!)
3. 📝 Blog: More tips and tools to grow your personal brand photography business
4. 🔄 Learn about the Vicious Visibility Cycle (Apple podcast; blog)
5. 💬 Questions or episode ideas? DM me on Instagram!

Let's Connect:

1. Website: maddiepeschong.com
2. Instagram: @maddiepeschong

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