WORK WITH ME HERE: https://gabe.detailinggrowth.com/podcast
In this episode of the Talkin’ Paint podcast I sit down with Jeremy Harding from Nasiol USA to talk about what really matters when you choose a coating brand for your shop. We walk through his thirty plus years in the industry, why Nasiol chose to be a true manufacturer instead of only a label, and how that choice shapes the products installers use every day.
I ask Jeremy the questions that owners are already thinking about. We talk about single layer coatings, real world durability, what makes an installation actually repeatable for a team, and how to judge a coating line without chasing hype. We also dig into values, how brands treat distributors and shops, and why your mindset as a student of the craft will decide where your business ends up.
Chapters:
- 00:22 - Concerns About Product Safety
- 03:33 - The Journey into Detailing
- 09:56 - Transitioning to New Opportunities
- 13:45 - Introduction to Naziol and Its Market Strategy
- 17:07 - Introduction to NASIO Products and Market Positioning
- 29:29 - Understanding Coating Chemistry and User Experience
- 31:07 - The Importance of User Experience in Product Engineering
- 39:01 - Transitioning to Business Perspectives
- 49:42 - Transitioning from Detailer to Distributor: Insights and Experiences
- 55:55 - A Shift in Perspective on Industry Relationships
- 01:01:17 - Navigating Training Challenges in the Industry
- 01:04:46 - Approaching Success as a Student
- 01:06:23 - Growth Through Experience
Short list Companies Mentioned
- Nasiol USA: Nano coating manufacturer focused on safe, high performing products for installers.
- Detailing Growth: Full stack marketing and growth partner for detailing and film shops.
- Autoality: Supply partner that helps shops lower costs on towels and consumables.
- Meguiar’s, 3M, RUPES: Brands that shaped Jeremy’s experience in paint care and tools.
Short list Websites Mentioned
- detailinggrowth.com
- autoality.com
