In this episode of Talking AI, Seth Besmertnik, CEO of Conductor, discusses the profound impact of AI on search behavior and SEO.
As search engines like Google and AI platforms like OpenAI transform how users discover information, the traditional rules of SEO are being rewritten.
Besmertnik details how AI is becoming the new front door to the internet, emphasizing the need for brands to be present in AI-generated answers to maintain visibility.
He explains that companies must now create exponentially more nuanced content to stay competitive.
The conversation explores topics such as the importance of understanding AI's role in customer journeys, the emergence of new optimization terms like AEO and GEO, and the significance of using AI tools to enhance content creation processes.
The episode offers a deep dive into how businesses can adapt to these changes, maintain their relevance, and excel in an AI-driven digital landscape.
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