In this episode, Matt Paige and Thais Castello Branco discuss the evolving landscape of search technologies, focusing on the shift from traditional SEO to new disciplines like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
They explore how Long Language Models (LLMs) are transforming search behavior, causing consumers to pivot from traditional tools like Google to AI applications such as ChatGPT and Perplexity.
They delve into how businesses are adapting their content strategies for AI consumption, the importance of context in AI queries, and the emerging trends in consumer and B2B search ecosystems.
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