In this episode, Lindsay explains the differences in two different types of course launches: live launching and evergreen launching. She goes over the strengths and weaknesses of both approaches and recommends using a combination of both to cater to different kinds of buyers.
Lindsay also shares her yearly schedule that alternates between live launches and evergreen funnels, which helps to ensure consistent sales. By using both strategies, course creators can maximize their reach, leading to a more profitable course promotion strategy.
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