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If your marketing feels busy but your growth feels stuck, your strategy is too complicated.
Adrian Fadini jumps on the mic with Allan Dib from Lean Marketing to walk through it step by step.
Allan explains how simplifying your marketing can sell over a million books, grow businesses across the world, and still work for a small trade business on a tight budget. He unpacks the One Page Marketing Plan mindset, why boring businesses win, and how to build lean marketing that is simple to run, easy to scale, and hard for competitors to copy. He also opens up about his own transformation in fitness, mindset, and identity, and how that shift powers everything he builds.
When your marketing is simple, clear, and repeatable, you get freedom: better clients, better prices, and a business that grows without burning you out.
What You’ll Learn
In this episode:
00:00 Why simplifying your marketing changes everything
05:20 One Page Marketing Plan and selling over a million books
12:45 Killing “random acts of marketing” and going lean
20:30 Email marketing, customer experience, and real retention
28:50 Standing out in a saturated trade market
36:40 Identity shifts, fitness, and what really drives success
45:10 Using AI and automation without losing your edge
Follow TradesFormation
https://link.me/trades_formation
https://tradesformation.com.au/
Connect with Allan Dib
Website: LeanMarketing.com/unlocked
LinkedIn: https://www.linkedin.com/in/allandib/
