In this episode of Maximizing CTV, host Adam chats with Ryan Berman from StackAdapt. Ryan shares his deep knowledge on various aspects of CTV, providing listeners with valuable strategies and forward-looking perspectives. This episode is packed with actionable advice for brands and agencies looking to maximize their CTV investments.
Key Topics:
Investing in CTV
- The importance of continued investment in the CTV space and hints at exciting developments on the horizon for their product roadmap.
Using CTV for Major Events
- The conversation pivots to the strategic use of CTV for "tent pole" events like the Super Bowl, March Madness, and the Olympics.
- The need for a balanced approach, combining high-impact, short-term campaigns with long-term, audience-first strategies to maximize engagement and ROI.
Emerging Channels and Optimizations
- How to assess and integrate new and emerging channels without diluting the impact of existing core channels.
- The importance of thoughtful testing and leveraging advanced machine learning and AI for optimization.
Account-Based Marketing in B2B
- How ABM can be integrated into broader digital strategies to target specific companies and decision-makers.
- The significance of supporting sales efforts with precise targeting and measurement.
Future Trends and Challenges in CTV
- Predictions for the next five to ten years in the CTV space.
- Anticipated changes in how TV advertising is transacted, greater transparency, and the increasing availability of premium inventory.
Challenges and Excitements
- The primary challenges related to the cost and accessibility of premium CTV inventory.
- Despite these challenges, there's excitement about the future expansion and availability of such inventory, which will offer more opportunities for effective advertising.
