Join Matt and Joe in this insightful episode as they dissect the top trends, providing marketers and advertisers with a concise overview of the pivotal shifts defining digital advertising in 2024.
Key Highlights:
Retail Media Growth:
- Prediction of a surge in the importance of retail media within the advertising space.
- Examples of major players like Amazon, Walmart, and Target utilizing first-party data for precision advertising.
Streaming's Growth in 2024:
- Anticipation of significant growth in streaming and its consequential impact on the advertising landscape.
- Insights into the engagement potential of streaming compared to traditional linear TV.
AI Integration in Ad Exchanges:
- Speculation on the integration of advanced language models like ChatGPT in third-party data providers to ad exchanges.
- Discussion on the potential transformative impact on audience targeting and campaign personalization.
Listen to the full episode to stay ahead of the curve in this ever-changing landscape.
