Could alcohol-free wine finally be getting it right? In this episode, I sit down with Luke Hemsley, founder of Wednesday’s Domaine, to talk about the evolution of non-alcoholic wines, the science behind de-alcoholisation, and why the market is finally catching up to consumer demand.
We explore how drinking habits have shifted since COVID, the growing appeal of alcohol-free options beyond just sobriety, and the rituals that make wine such a social staple. Luke also shares what makes a good alcohol-free wine (and why so many miss the mark).
If you’re curious about the future of wine without the booze, this one’s for you!
Here are the highlights:
(6:04) Impact of COVID-19 on Alcohol Consumption
(7:34) Social and Ritual Aspects of Alcohol-Free Wine
(17:21) Challenges and Innovations in Alcohol-Free Wine Production
(22:43) Market Dynamics and Consumer Perception
(27:18) Placebo Effect and Consumer Expectations
Luke’s website: https://wednesdaysdomaine.com/
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This Podcast is proudly produced by Wavemakers Audio
