In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why AI-enabled market research is faster and more insightful than traditional methods and how creative teams are leveraging generative AI to accelerate campaign timelines.
Boobesh walks us through real-world applications across industries—CPG, finance, and tech—and explores why some AI pilots stall while others scale successfully. Topics include:
· How to accelerate creative development with GenAI
· Challenges in data readiness for AI deployments
· Why executive alignment matters for AI transformation
· AI tools Boobesh recommends
· Advice for marketers entering an AI-first workforce
If you're a marketer, data leader, or strategist looking to stay ahead in the age of AI, this episode is packed with value.
Click here to view the video: https://www.youtube.com/watch?v=mpIQZ2NnTsM
