Description

AI is reshaping the marketing landscape. In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research empowers companies to replace guesswork with clarity.

Ground Control Research has developed Telemetry, a service that provides AI powered insights to guide strategy. From defining the right target market to refining creative briefs, businesses discover how to cut wasted time and costs.

Key discussion points include:

• How AI accelerates insight gathering
• Why startups and scaleups must adapt quickly
• The pitfalls of assuming early adopters represent the future market
• How challenger brands can grow without copying industry giants
• The role of curiosity and decision-making for new marketers

Whether you’re a founder, marketing leader, or early-career professional, this episode provides actionable lessons. Learn how to apply AI and Marketing together to achieve exponential growth and sharpen competitive edge.

Click here to view the video: https://www.youtube.com/watch?v=gUvf2422gvI