Making a Connection with Catherine Berry

Description

Today we welcome brand photographer Catherine Berry to the podcast to talk to us about why it's so important to show ourselves in our marketing and how we can take better photos.

Key Takeaways

Show your face to make a better connection in your marketing
Our brains process 11 million pieces of information every second but only 40 are likely to be conscious
Three main triggers that will draw our attention - Food, sex, faces. We link to faces in an emotional sense
Be more confident to bring those emotions to your visual content. Anything we can do to make a better connection
Where is the personality? Where is the emotional link?
This is our shop window. What is making people want to come in to your shop?
Selfies are a quick and easy way to connect with your audience
Virtual photoshoots are a great way to batch up content if you don't have time for a full brand shoot

Catherine's Top Tips for Taking Better Photos

Get a selfie stick that can turn into a tripod and has a remote trigger
Plan your outfit, introduce props, move about, take full body shots, make different expressions and take a batch of photos which you can edit and you will have a lot of visual content
Don't go too crazy with filters. You don't want to hide behind them
Turn your photos into videos with Inshot. Algorithms love video