Unlocking your Inner Entrepreneur with Kathy Adcock
Kathy Adcock is a clinical psychologist, a boxer, and the founder of social enterprise In Your Corner. She's also a passionate social entrepreneur. She's here today to talk a bit about her journey, and how we can develop that entrepreneurial spirit.
The highlights
- Kathy tells us what she does with In Your Corner, and how it all began 02:52
- Kathy explains how she turned In Your Corner into a reality 04:14
- Kathy talks about finding people who believe in the idea and being a sole director 08:21
- We discuss trusting others with your idea 09:24
- We talk about the speed of decision making when it’s your own business 11:07
- We discuss the benefits of doing different jobs in the NHS in order to learn key skills, and how NHS experiences give us the impetus to create a social enterprise 12:00
- We talk about the importance of having qualified and experienced people working on social enterprises, and the impact on costs 15:20
- Kathy speaks about the need to be assertive and not undersell yourself 18:39
- We discuss income, and charging the right amount 20:15
- Kathy explains how entrepreneurship is not just having the idea, but doing it 21:27
- We discuss how marketing is listening, and the importance of listening to feedback and objections 23:42
- We talk about the identity of being a psychologist and an entrepreneur 30:40
- We explore the ownership of expertise, and collaborative versus leadership skills 38:15
- Kathy discusses how the autonomy of the psychology profession is a good fit for entrepreneurship 43:19
- Kathy tells the things she recommends would-be entrepreneurs work on 44:19
- We discuss getting help for, and giving away the bits you don’t want, like finance 46:41
- Kathy tells us where we can find out more, and how to get in touch if you’re interested in becoming a partner 49:12
Links to find Kathy:
In Your Corner: www.inyourcorner.uk
Facebook, Instagram and Twitter: @iycboxing
Facebook: https://www.facebook.com/iycboxing
Instagram: https://www.instagram.com/iycboxing/
Twitter: https://twitter.com/IYCboxing
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Do you sometimes wake up at 2 am worried that you’ve
made a terrible error that will bring professional ruin upon you and disgrace
your family?
I’m laughing now but when I first set up in private practice I
was completely terrified that I had “missed” something big when setting up
insurance or data protection.
Even now, three years in, I sometimes catch myself wondering if
I have really covered all the bases.
It is hard, no impossible, to think creatively and have the
impact you should be having in your practice if you aren’t confident that you
have a secure business. BUT it can be overwhelming to figure out exactly what
you need to prioritise before those clients start coming in.
I’ve created a free checklist (plus resources list) to take the
thinking out of it. Tick off every box and you can see your clients confident
in the knowledge that you have everything in place for your security and theirs.
Download it now from
