David talks with the godfather of personal branding, Karl Speak, about the Power of Perception -- why it matters to your personal brand, how to create positive first impressions, and ensure you're being perceived accurately and building trust and loyalty!
Episode Highlights:
What perception is and where the phrase “Perception is Reality” comes from.
Perception research shows that most people are worse at making positive impressions than they think.
There is a long list of benefits when people actively manage perceptions and are perceived correctly.
The importance of writing down three perceptions that you want to create whenever you’re meeting with someone.
Here’s why perception matters in building a personal brand..
Perception Management is critical.
Karl’s research shows that individuals have a greater sense of purpose in their life when they are perceived accurately.
The importance of authenticity and how it helps you build trust with others.
The Perception Gap.
Tweetable Quotes:
“One really important competency for all leaders to grow is their ability to leave consistent perceptions with the people they lead."– Karl Speak
"I can't minimize this, and that is to be perceived accurately is at the core of authenticity. The more authentic you are, the more likely people will perceive you accurately. If they believe you're authentic, then they will trust you more."– Karl Speak
“The perception gap is the difference between how I understand myself and how other people perceive me.” – Karl Speak
"We should know that we're always trying to manage that perception gap. And that gap can be narrow with some people, wider with others."– Karl Speak
Links:
Karl Speak - https://www.linkedin.com/in/karlspeak/ (LinkedIn)
http://www.karlspeak.com/ (karlspeak.com)
http://www.brandtoolbox.com/ (Brand Tool Box)
David Thompson:https://www.linkedin.com/in/davidthompson2020/ ( Linkedin)
https://careercoachpros.com/ (Career Coach Pros)
