This episode was inspired by answering several programming questions over on the gram. My audience seems to want to know what type of programming works for what type of client. And how we program beyond 1:1.
Some professionals are 1:1 or nothing. And I get that. Because nothing will get you more personalized results than working with a 1:1 coach. But what about those who don’t need 1:1 or can’t afford 1:1 services? Are they not deserving of quality fitness programming? I think not.
We can’t talk about this without touching on the idea of scaling your health and fitness business. I’ve said it before. But we have two options which both stem from one idea. The idea is to create more of YOU - to reach more people with your services.
That can happen via two main paths or a combination of them both:1. You can hire more 1:1 coaches to fill gaps in your coaching while offering the 1:1 service you’ve built. 2. You can take what you’ve learned from filling your 1:1 roster, and create a lower-touch membership or group program. This is templated, or mostly templated and people can do it without needing you as their 1:1 programming coach.
If you’re here for the business side of things, then go ahead and join my free on demand workshop, Your Biz | Your Way - 3 steps to build a profitable online health and fitness biz
And while you’re on the site, snag all the free resources - you’ll find goodies for trainees and coaches or entrepreneurs alike. Much love.
Today’s episode tackles the latter of those two options. Templated programming for the masses.
It is needed, there is space for it, and it’s lucrative. We can reach more humans with a lower demand on our personal time.
This is not for everyone. Maybe it doesn’t fit your long term business model. But if you’re listening to this episode, I assume you’re interested.
Before diving in, I am not your program guru, the smartest, or best at programming. So, take what makes sense for you, and discard the rest.
Creating program templates can be a great tool even for 1:1 coaches who find that many of their clients need the same thing, or have the same issues. Maybe you find a general week set up that worked really well? Save it as a template. Like a skeleton.
So, let’s get after it.
We’re going to cover TIMELINE, as well as what goes in the program.
How many phases are you creating? We cannot just start programming willy nilly. We need structure so that we can make sure we get done what we’re trying to get done.
You’ll determine the length of your program time via consideration of your biz and offer model. How often are you opening the doors or launching? Is it a program you want people to be able to stay in and/or repeat time and time again?
I am sure you can see how these questions would help guide the length of the program and how many phases you need to create. Some coaches have ongoing programming that they create month after month forever and always. That’s an option. Some coaches have 12-16 week or 6 month programs. Some have 12 month programs. And these can likely be repeated, or not.
Nothing is right or wrong. That’s important to grasp. You simply get to choose and what to make sure it fits with your big picture plans for the program. :) If we’re scaling, we want to make sure the program is, well, scalable.
Once you determine your timeline, let’s ask some more questions regarding the actual program:
What is the goal of the program?
How many days per week will it be?
What are the daily duration expectations?
Programming for the masses is like sculpting a masterpiece out of stone. You’re essentially chipping away everything you don’t need in order to find only what is essential for the program. Find what is needed. Leave the rest.
What is the goal of your program?
Look at all your 1:1 or even group and in person experience. What are the common desires of these people? And their past training experience?
