Description:
In this episode, Jade and Max sit down with Lauren Kelley, founder of Collie & Corso and a certified positive reinforcement dog trainer, to discuss her journey in the dog world and her path to becoming a small business owner. Driven by a passion for improving the lives of dogs—and their humans—Lauren ventured into both training and product creation, launching a dog training service and a business making stylish, durable leashes inspired by her own two dogs, Harvey and Veti. Lauren reflects on the challenges of going solo in her career, the financial realities of entrepreneurship, and her recent return to an employment role that balances both purpose and profit. Tune in for an honest look at Lauren’s unique path and what it takes to thrive in a passion-driven business.
Connect with Lauren & more
Instagram: / @collieandcorso
TikTok: / @collieandcorso
Website: https://www.collieandcorso.com
Special discount code for Collie & Corso products for The Hurdle podcast listeners: Use code: ”THEHURDLE15” for 15% off any order.
LivePlan Social & Website
Instagram: / liveplan
Facebook: / liveplan
TikTok: / liveplan
LinkedIn: / liveplan
Website: liveplan.com
Newsletter & More: linkin.bio/liveplansoftware
Timestamps
01:28 - Introducing Lauren Kelley
04:07 - The Journey to Certification
07:58 - Lauren's Origin Story Helping Dogs
12:06 - From Dog Training to Leash Making
16:23 - Preparing To Scale From The Start
26:02 - Defining Lauren's Ideal Customer Profile & Brand
31:26 - Setting Prices & Profit Margins
40:04 - Dealing With Supplies & Limited Space
44:00 - Balancing Business & Market Demands
48:38 - The Challenges of Going Solo: Lessons Learned
57:25 - Expanding The Leash Business
