Join host Paul Bresenden and guest Madison Pawley on the Lean Marketing Podcast as they explore defining your target audience. In this episode, Paul and Madison talk through practical steps to identify and reach your ideal customers. Learn how to define your Total Addressable Market (TAM) and user personas, determine the size of your market, and set goals for coverage plans. Packed with actionable insights, this episode is perfect for marketing teams looking to drive impactful sales efforts and deliver real results in the year ahead. Don’t miss this essential guide to understanding and reaching your audience effectively!
