Are You Linked Professionally?
Linked Professionally is a new networking phenomenon. Kevin Appleby, co-host of The Next 100 Days podcast has launched a new service called Linked Professionally.
Go to www.LinkedProfessionally.com
In Episode 114 we talked to Ian Denny. He talked about making posts travel so they reach a larger audience.
Building on Ian's advice, since then, we have been promoting the podcast. Since April 2018, we have DOUBLED the number of downloads. Before then, we used Twitter, but their change in banning repeat tweets we focused on LinkedIN.
LinkedIn Groups
Kevin researched two groups. Ian Denny has a LinkedIn networking group, called Online40, which Kevin used to start. He also used another LinkedIn group. he analysed what each was doing. The two groups were doing similar things.
Everyone was working together to promote each others posts, the rules the two groups had were quite different.
Neither of them fitted in with what we needed to promote the show.
So Kevin took the best of both and created our own group.
Linked Professionally was created
It has taken a little while to get a core group of people together. in the group at the moment are:
people we know
people who have been guests on the show
early adopters out of The Next 100 Days Podcast Facebook group
The group is quite active. With pilot members.
How it works
Linked Professionally works by all members agreeing that they want to post on LinkedIn. Everyone wants to get our own posts in front of as many people as is possible.
Members undertake to make a post on LinkedIn at least once a week.
Everybody else undertakes to support those posts by LIKING the post and COMMENTING on the post.
It's more than that
The group has emerged as a very strong networking group too. We are getting to know each other better. Co-ordination of the posts happens through WHATS APP.
The group is allowing others to understand more about the businesses of other group members.
It is similar to turning up to physical networking groups like BNI etc. Where you give your spiel, and get to know others. It is about the others PROMOTING YOU.
What happens?
As you like and comment, your post starts to be shown to lots of other people. It gets shown to a lot of your first degree contacts. But, it also starts to be shown to second degree contacts.
As you like and comment, this is seen by some of the comment provider's connections.
It really works.
The Podcast has benefitted
Once Twitter decide recurring posts were no longer permissible on their platform, we turned to LinkedIn.
We had loads of content that was circulated, time after time at different times. The repetition was all about gaming Twitter to get the tweets to more people at different times. To attract people to the show.
With 100 plus episodes, there was a lot of content to share.
However, we were not getting new listeners.
Following the move to LinkedIn, we have doubled downloads in 6 months. Our downloads in October 2018 was the best month we have ever had on the show. And by a significant percentage too!
Growth Also Overlapped with Adoption of Zoom
We have taken advantage of using VIDEO CLIPS in publicity posts on LinkedIn.
A 30 second video clip works really well on LinkedIn. Like this one...
http://thenext100days.org/wp-content/uploads/2018/10/Nobel-Prize-for-Kevin-and-Graham.mp4
Here's Adam Taub enthusing about Graham and Kevin's scientific skills!
We also discussed the 30-second video clip with Maureen Kane on the podcast too.
So which is it? LinkedIn or the effect of Zoom?
Short answer is both. We have the video to publicise the show with. But the LinkedIn Group makes our publicity posts travel way further!
We are creating better content and it is being seen by more people. Anecdotally, people say they have SEEN the show. The show is, of course, AUDIO.
People don't want to be sold to on LinkedIn
