This episode of The One Small Change podcast dives deep into the art of messaging and its transformative impact on entrepreneurial journeys. Host Yvonne McCoy is joined by Ellen Finkelstein, a guest who shares how writing her first book out of necessity ignited a successful career in technical writing, online products, and coaching, all from her own living room. The conversation reveals that pinpointing not just your knowledge, but also the implementation and the unique way you deliver it, is what attracts the right clients. The episode is packed with practical advice for discovering your core strength, addressing clients’ true pain points, and the importance of validation and self-assessment. Listen in for real stories, actionable insights, and an honest look at what it takes to stand out, be understood, and make your mark in today’s competitive business landscape.
Guest Bio:
Ellen Finkelstein is a multi-published author, online business coach, and expert in creating clear, actionable messaging that attracts clients. Starting her career after writing technical books for major publishers, she pivoted to self-publishing, building websites, digital products, and training courses on topics like AutoCAD and PowerPoint. Ellen now teaches entrepreneurs how to clarify their niche, message, and unique value to connect effectively with their ideal audience.
Chapters:
00:00 "AutoCAD Book Proposal Pitch"
05:21 Self-Publishing Sparked My Career
09:59 "Bridging the Knowledge Gap"
10:53 Identifying Problems to Engage Audiences
16:53 Discovering Your Unique Value
17:51 "Understanding and Defining Your Work"
23:48 "Focus, Consistency, and Solutions"
25:57 "Free Workbook & Self Assessment"
28:53 "Podcast Growth & Impact Insights"
31:20 Grateful Farewell Moment
Quote from the Guest:
"When you think more deeply about your message and write it both knowing what you do, listening to what other people think you do, and come out with something that explains what you do concretely and uniquely, then all of a sudden, it's like lights go on in the people who hear you."
Link:
Download the tools you need at: https://www.changetheworldmarketing.com/freebies/
