Customer relationship management is very important in real estate. Organizing your database and customers can be very tiring, which is why CRM tools are a must! And Wise Agent is a CRM tool for all realtors out there. Join Bill Risser as he talks to its COO, Eleni Sommerschield. She gives agents the information they need to build and scale their businesses. Listen to this episode to understand how to properly create relationships. Remember, you don't have to overwhelm yourself when it comes to CRM. Discover the power of Wise Agent in today's episode!
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Bill, thanks for having me.
I should've had you on here a long time ago. We had Brandon Wise on here a few years ago. He is CEO and Cofounder and you're the Chief Operating Officer of Wise Agent. I'm a big fan of Wise Agent, especially the value you get. When I lived in Phoenix, I could say we were neighbors because we were both in the East Valley. I was down at the valley floor in Gilbert and you're up in this super cool sometimes crazy place called Fountain Hills.
It's a cute little town. You can't find it unless you run into it on accident.
It's not on the way to anywhere other than a casino maybe or a golf course if you're coming from Scottsdale.
[bctt tweet="There are a lot of women in real estate. But the higher you get in the industry, the less there is a women's presence." username="billrisser"]
If you're an avid golfer then you do know Fountain Hills because we do have some good golf courses here.
To give the readers a little taste of Fountain Hills, talk about some of the cool things there. It's got one famous thing. If you're looking at a map of where Scottsdale is and Scottsdale's this long skinny city, towards the top of it and if you go East in 12, 15 miles, you're going to run right into Fountain Hills.
We're in the Northeast Valley and it's about 1 hour from Payson, which is where you would find snow and 1.5 hours from Flagstaff where NAU is. We could be in the snow if we feel like it but I'm coming from Chicago. I don't feel like ever being in the snow. We live here in Fountain Hills. It's a little bit higher in elevation so you can get a little bit cooler temperatures in the winter and the summer. Unfortunately, in the summer, only 1 degree cooler. Everywhere else is 112 and here it's maybe 111.
You've got this famous fountain up there. I don't know if it's the world's largest.
It is used to be but then it's maybe third. I haven't looked that up in a few years but when it was built in the '70s, it was the largest fountain. It was engineered by a group out of Germany who came here and built it. The cool thing about the fountain is that it goes off every top of the hour for...
