Description

Adam Mendelsohn operates at the nexus of sports, media, business and culture. Adam is a longtime advisor to LeBron James and his business partner Maverick Carter. He’s a communications advisor to many athletes and companies. And he’s recently rolled out his own sports platform, OffBall, which is something of a throwback to a pre-algorithmic era where Drudge report and other curators reigned supreme.

We discussed:

• The genesis and vision behind OffBall, a new sports media venture
• The long-term impact of "The Decision" on sports media and athlete communications
• The shift towards human curation in content discovery
• The evolving landscape of sports journalism and brand partnerships
• The rise of women's sports and international leagues in the U.S. market
• The importance of storytelling and character development in sports media