Description

In this episode of The Retail Tea Break, Melissa Moore sits down with Dan Bond, VP of Marketing at RevLifter. They explore how retailers can stop wasting their promotion budgets and start running smarter, more profitable intelligent offers. With over 20 years in marketing and MarTech, Dan explains how data-driven promotions not only delight customers but also keep sales moving, stock under control and margins healthy.

Discussion topics:

• Why traditional discounting strategies damage profits and brand value
• How retailers can make their promotion budgets work harder
• The role of customer behaviour data in creating the right offer, at the right time
• Practical ways to turn browsers into buyers without destroying margins
• How smart promotions keep stock moving while protecting profitability
• The future of promotions: balancing customer expectations with sustainable margins

Huge thanks to RevLifter for sponsoring this episode. Test drive RevLifter for 90 days for free. Request a demo to see how machine learning, smart targeting and personalised promotions can transform your eCommerce strategy. Find out how they help retailers boost conversions and increase revenue:

• RevLifter website: https://www.revlifter.com/
• RevLifter on LinkedIn: https://www.linkedin.com/company/revlifter/
• RevLifter on YOuTube: https://www.youtube.com/channel/UCIlMg7QUHJnHC8KyhW93Z_A

Catch up on past episodes on your favourite podcast platform and hit follow for weekly updates! Subscribe on YouTube at The Retail Tea Break, share your favorites and tag me, Melissa Moore and The Retail Tea Break on social media. If you’d like to get involved in the next season of the podcast, as a guest or a sponsor please email melissa@theretailadvisor.ie