I talk to the owners of a family run business about their approach to selling. Willie and Cheryl from Ballyshane Irish Wood Design make the most incredible chopping boards, salad bowls and bespoke furniture. They create luxury products that are sustainable, using Irish timber from trees that are dead, dying or falling over. The couple are passionate supporters of other Irish Craft and Design makers and the #madelocal campaign. This episode is packed full of useful information for product-based business and mentions some of the valuable help that is available.
Topics:
What sustainability really means for their growing business
Different routes to market
Back to basics, get to know your customer
The relationship with your retailer
Know your prices in order to sell
Your social media strategy
Plans for the next few months
