In this episode, I’m talking about creativity, inspiration, and how the two are deeply connected to business growth.
I share what Taylor Swift’s latest album launch taught me about creative marketing, brand storytelling, and staying inspired through other artists’ work. From her cinematic release strategy to the way she built anticipation and turned storytelling into sales, it’s a masterclass in creativity and a reminder that inspiration is all around us if we’re willing to notice it.
I also reflect on my own creative journey, from studying fine art and photographing burlesque performers to building a six-figure business. You’ll hear how I draw influence from artists like Tim Walker, Nan Goldin, and David LaChapelle, and why it’s not only okay to be inspired by others but essential for growth.
If you’ve been feeling a little flat or stuck creatively, this episode will help you reignite that spark and find your own twist on the things that inspire you most.
Here are the highlights:
Why you must celebrate your business milestones (05:35)
The creative brilliance behind Taylor Swift’s album launch (06:50)
What other businesses can learn from her marketing (08:20)
The power of behind-the-scenes storytelling (11:30)
How art inspires art (14:24)
Why being inspired doesn’t mean copying (20:40)
Turning inspiration into your own creative voice (22:30)
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