Most construction projects don’t fail because of design, they fail because of poor planning, weak systems, and emotional decision-making.
In this episode of the ROI Masterclass, Wendy Ruiz Cofiño, EVP at Falke, breaks down what actually protects ROI in complex real estate and construction projects.
From why unrealistic budgets kill deals, to how poor coordination quietly drains millions, to the systems owners must have in place before design even begins, this conversation exposes the real risks investors overlook.
If you’re building, renovating, or scaling real estate, this episode will change how you think about time, money, and control.
⏱️ YOUTUBE CHAPTER TIMELINE (TIGHT + RELEVANT)
00:00 — From Technology to Construction ROI
03:45 — Why Owners Rep Is the Missing Link
07:20 — The Biggest Myth: “I Can Manage This Myself”
11:40 — Emotional Decisions That Kill Projects
16:10 — Why Unrealistic Budgets Are the Root Problem
20:30 — How Owners Lose Millions Without Knowing
25:10 — The Danger of Starting Design Too Early
29:50 — Why Mid-Construction Changes Are So Expensive
35:00 — Value Engineering During Design (Not After)
40:30 — Systems vs Tools: Why Tech Alone Fails
45:50 — Where Time Delays Really Come From
51:20 — Permits, Scheduling & Hidden Bottlenecks
56:40 — Why Contractors Must Be Involved Early
1:01:30 — Ground-Up vs Renovation Risk
1:06:20 — When Owners Should Say “Stop the Project”
1:11:40 — The Real Cost of Poor Coordination
1:17:00 — The Future of Construction, Tech & Experience
1:22:30 — Final Advice for Owners & Investors
🎙 @wenmnc shares thoughts and experiences, offering valuable insights into why informed budgeting protects projects when chaos shows up.
#ConstructionROI, #OwnersRepresentation, #RealEstateDevelopment, #ProjectManagement, #CommercialRealEstate, #HospitalityDevelopment, #DesignAndBuild, #RealEstateInvesting, #ConstructionManagement, #DevelopmentRisk, #CostControl, #RealEstateStrategy
