Description

Exciting things are happening as we approach the Episode 300 milestone! There are rebranding changes taking place as we further our quest to provide helpful content for roofing contractors, and John DeLaurie will be co-hosting the brand-new podcast, The Roofer Coach. In today’s show, we lay out the framework necessary for building a profitable business. Roofing is not an easy profession, but it can be profitable if you are willing to put in the work on the right tasks. Join us as we break down what it takes to be a million-dollar roofer!

John DeLaurier of DeLaurier Roofing is an expert at automating his sales process. John has partnered with us in our new Mastermind group for contractors to help them understand the sales process. John has spent time as a roofing contractor, a coaching client, and will now take on this new role as a co-host on The Roofer Coach podcast. He knows what works in the roofing business–and what doesn’t, and he’s happy to help us with the basics of running a profitable business. 

What you’ll hear in this episode:

• What a million-dollar company looks like
• Why you have to start with, “WHY am I doing this? and WHERE am I going?” 
• Why you must identify your ideal customer
• Why your phone MUST be answered–EVERY time
• Why prequalification is a critical step for every customer
• How to determine what is most important to each potential customer
• How to view your strengths, weaknesses, opportunities, and threats
• How to get started with your company name, logo, and website
• What to think about in basic website design and SEO (search engine optimization)
• What to think about in startup costs for your roofing business
• How to learn from the mistakes of others—and have fewer screw-ups!
• Why you need to focus on the customer and profitability before you grow your business
• How to be strategic in setting your pricing by knowing the market
• Why you have to take a regular salary while running your business
• Why you MUST know how to sell
• Why your hiring should follow the data to fill in your weaknesses
• The key to running your business: the three-legged stool
• Why getting leads is the “oxygen” of your business
• Why the goal is to have profitable jobs with 5-star reviews from satisfied customers

Resources:

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: dave@theroofershow.com or visit The Roofer Mastermind to sign up. 

Download my FREE 1-Page Business Plan template at www.theroofershow.com.  

Contact me about one-on-one coaching at www.theroofercoach.com.  

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