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In this episode of The Savvy Dentist Podcast Dr Jesse Green is joined by Matt Watkinson. 



Matt Watkinson is an author of three books.

The first one is all around the 10 Principles behind Great Customer Experiences. 

Matt’s second book, The Grid, gives you the Decision Making Tools for Business.

And his third book, which is the topic for this episode of The Savvy Dentist Podcast, is about Mastering Uncertainty.



We live in an inherently uncertain world, and there's all manner of events happening at any one moment. We need to become comfortable with the idea that making decisions in an uncertain world is going to have some successes from time to time, but equally some failures.



In this episode Matt explains how we all can become really comfortable with that relationship with uncertainty. 



Matt Watkinson has worked with all manner of organisations. From the FBI … all the way through to Microsoft. Matt’s hypothesis is that “success is correlated to your relationship, or how comfortable you are with uncertainty.”



Matt & Dr. Jesse discuss what uncertainty actually is. They talk about the biases that we all have. And they talk about why we are compelled to seek certainty.