Description

Rebecca, founder of BLOC + ROSE, is a brand and storytelling strategist, word of mouth aficionado, champion of camaraderie over competition and big believer that Figuring Shit Out is an art. 

She works with coaches, consultants and strategists to find the clarity and conviction needed to build wildly fulfilling brands that feel right and do good, their way, through feminine strategies rooted in universal truths, and the power of story.

In 2022 BLOC + ROSE will (hopefully!) become climate positive, donate a % of every sale to charities Tree Sisters and Furnishing Futures and support one female-led not-for profit, for free, who’re doing something incredible to empower women or protect our planet.

In a past life Rebecca spent five years at the helm of a Word of Mouth agency and 10 years rising through the marketing ranks at beauty and beverage brands. She consults for agencies, corporates and delivers rousing, educational talks for entrepreneurs. Also make hats.

In this interview, we talk about the power of storytelling in business, how to share your story in a way that connects with your audience, how to know what and when to share, and lots more. Let’s dive in!

IN THIS EPISODE

• Welcome Rebecca! Her story and how she found her calling. [02:34]
• What was holding Rebecca back from starting her business? [08:17]
• The importance of investing in support for your business vs trying do it all yourself. [11:12]
• How can entrepreneurs stand out from the crowd with storytelling? [14:26]
• How to translate your story into your brand strategy. [18:39]
• The hero’s journey in brand storytelling. [22:24]
• Should we keep telling our stories even in darker times (at the time this was recorded, the war in Ukraine had just started)? [27:37]
• Should you use your voice to support the causes you believe in, even if there may be some backlash? [30:51]
• Charities and organisations Rebecca supports and why. [33:25]
• What does it mean to do business in a feminine way for Rebecca? [36:21]
• In the past 3 years, what habit or belief has improved Rebecca’s life the most? [39:44]
• Rebecca’s advice on how multi-passionates can create a business and life around all their passions. [43:10]
• Parting words and how to connect with Rebecca. [45:03]

RESOURCES

Follow Rebecca on Instagram: https://www.instagram.com/blocandrose

Check out Rebecca’s website: www.blocandrose.com

Connect with Giorgia on Instagram: https://www.instagram.com/giorgia.guazzarotti/ 

Check out Giorgia’s website: https://thetreasureswithin.net/