As consumers seek more natural health care solutions, companies like Uriach are evaluating their own strategic positioning to best meet market needs.
With its recent acquisition of Sidroga, the 180-year-old firm extended its reach into Germany, Austria, and Switzerland, and entering new product categories including immune support. Uriach’s CEO Oriol Segarra has led the business since 2012, navigating through a time of transformation and the desire to meet consumer demands.
- With greater market consolidation in the pharma space, there has been an opportunity for smaller organisations to take on whitespace opportunities in the natural health care space.
- Consumers continue to seek new solutions for their health care needs, particularly driven by last year’s pandemic, further focusing on preventive solutions.
- What lies ahead? Segarra expects to see the company extend its reach geographically as well as further differentiating the product mix it offers.
