Description

Exploring audience-centric marketing strategies for best positioning of brand strategies and communications. 

With so much uncertainty happening across the world pre-, post-COVID pandemic, natural disasters and war conflicts, now is more important than ever for brands to understand their costumers and take an audience, human-centric approach to appeal to them and influence their purchasing decision. 

For this podcast episode, Gillian Fish, CEO at The6AM Agency has joined us to talk about marketing strategies for hypergrowth brands. 

Tune in to hear more about:

• The principles of audience-centric marketing 
• How audience behaviour has evolved through the pandemic and how has it has influenced audience-centric marketing strategies 
• The different digital levers available for brands to drive hypergrowth 
• The role PR plays in hypergrowth strategies for brands 

Guest:  Gillian Fish, Founder and CEO at The 6AM Agency

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