While Europe has been a challenging market for probiotics marketing and claims, shifts at the European Commission level may open up new opportunities.
While probiotics sales are growing in most countries around the globe, Europe has seen a less robust uptake, constrained perhaps by a regulatory environment that disallows most claims for probiotic products on pack and in marketing. However, there may be positive news on the horizon for companies seeking to communicate the health benefits of their probiotic-containing products. In this podcast, David Pineda Ereño, founder of DPE International Consulting and a consultant to the International Probiotics Association (IPA), shares his take on the possible shifts that could happen at a European level, as well the positive changes already taking place in markets such as Italy and the Czech Republic.
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Guest: David Pineda Ereño, managing director, DPE International Consulting
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