Awareness of the gut-immune connection, desire for alternative delivery systems—gummies!—and confronting supply chain challenges impacted the nutraceutical industry in the past year.
While the pandemic wreaked havoc throughout the year, the nutraceuticals industry realized tremendous growth and investment. Consumers and the media explored the importance of boosting baseline nutritional status, while product formulators sought new ways to deliver efficacious levels of ingredients through new delivery formats. Even the supply chain challenges spoke to the global desire for natural products and underscored the importance of transparency in production and sourcing. In this year-end wrap-up, Heather Granato, vice president of content at Vitafoods, looks back on some of the top issues that impacted the nutraceuticals community in 2021, with added context from industry experts.
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