Main talking points
In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include:
- Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability.
- The risks of not having a structured offer and how clients can influence the services' scope without a clear framework.
- Broader application of these principles beyond SEO, including web design and other services.
- Challenges in defining monthly recurring services, especially in SEO, compared to project-based services like website development.
- How an onboarding or discovery phase helps you properly set up clients, understand their needs, and build an effective strategy.
- Emphasis on setting clear expectations from the start to prevent misunderstandings about deliverables and to maintain client satisfaction.
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