Description

In Episode 79 of The Business Development Podcast, host Kelly Kennedy discusses the importance of business development during a recession. Kennedy emphasizes the need to be open to having conversations, seeking new opportunities, and doubling down on business development efforts during challenging economic times. He explains that while new investment tends to slow down during recessions, cutting back on business development can be detrimental as clients are also facing a recession. Kennedy shares personal experiences and highlights the importance of maintaining a positive mindset and actively engaging in new business development despite the challenges. He encourages listeners to look for new industries and potential clients who may still be thriving during a recession.

In the episode, Kennedy stresses the need to continue expanding and diversifying one's client base even during a recession. He warns against solely relying on current clients and highlights the value of actively reaching out to potential clients, networking, and building relationships. Kennedy mentions the fluctuating economy in Canada, particularly in Alberta, and the impact it has on business development efforts. He emphasizes the importance of not giving up and finding innovative ways to adapt and convince potential clients of the value of one's products and services. Throughout the episode, Kennedy provides practical advice and shares personal insights to motivate listeners to persist in their business development efforts despite challenging economic conditions.

Key Takeaways:

• Business development, specifically new business development, is crucial during a recession.
• Active marketing can make a difference between survival or collapse during a recession.
• It is important to continuously communicate with clients and find ways to best serve their challenges, regardless of a recession.
• It is necessary to think outside the box and find new industries or opportunities for product and service expansion during a recession.
• Despite the challenges of a recession, it is crucial to maintain a positive mindset and a proactive approach to business development.
• There are always clients who continue to thrive during a recession and may still require products and services.
• Relying solely on existing clients without actively pursuing new business development can be risky during a recession.
• Recession periods can provide opportunities for growth and expansion, and it is important to seize these opportunities.
• While it is important to prioritize client satisfaction, it is equally important to continue seeking new business opportunities during a recession.
• The mindset that business development is not possible during a recession can hold back growth and success.
• Regardless of economic conditions, there will always be someone out there who needs the products and services offered.
• It is crucial to maintain a positive attitude and a mindset that there is a way to overcome the challenges of a recession.
• Recessions are temporary, and it is important to persevere and keep working towards business success.