Description

In Episode 68 of the Business Development Podcast, host Kelly Kennedy discusses the changes in the printing industry with guest Don Murray, a graphic design and printing expert with 30 years of experience. They explore how the rise of digital technology, including the internet and email, has transformed the print media landscape and impacted business development strategies. Murray emphasizes the importance of incorporating both digital and physical marketing materials, such as brochures, to effectively engage with clients and promote business growth. He also highlights the evolution of printing techniques, from film-based photography to digital scanning, and the challenges businesses face in keeping up with rapid changes in the industry.

In the episode, Kennedy and Murray also delve into the decline the printing industry experienced in the past decade, as more people shifted to digital reading and publications. However, they note that the magazine market has rebounded, with a growing demand for print materials as people's needs and preferences change. They discuss the significance of creating well-designed brochures and the value of physical print products in building relationships with clients. Murray shares his insights on the advancements in color management and printing technology, as well as the need for businesses to adapt and drive their businesses forward amidst evolving technologies and market demands.

Key Takeaways:

• Utilizing both print and digital marketing materials can be effective in driving business growth.
• Physical brochures and print products can still have a valuable impact in the digital age.
• Graphic design and printing technologies have evolved significantly over the years, requiring businesses to adapt and embrace new approaches.
• The magazine market rebounded after the rise of digital technologies, demonstrating the importance of understanding changing consumer needs and preferences.
• The ability to rapidly change and deliver information through the internet has transformed the way businesses communicate with their target audiences.
• The advancement of digital printing has provided new opportunities for the printing industry, but offset printing still holds its own advantages.
• In the digital age, businesses should focus on creating efficient and streamlined processes to drive business growth.
• The decline in the print industry led to the need for alternative revenue streams and adapting to new market demands.
• Color management and color science have undergone significant changes in the printing industry, improving the quality of print products.