Description

In Episode 17 of the Business Development Podcast with host Kelly Kennedy, he expresses his gratitude to his listeners and introduces Colin Christensen as a guest for the next episode. Kelly emphasizes his passion for active marketing and encourages business development professionals and entrepreneurs not to rely solely on passive marketing strategies. He stresses the importance of building emotional connections with clients and meeting them where they are at, rather than hoping they will stumble upon ads or campaigns. Kelly shares his belief that active marketing, such as direct phone calls and emails, physical brochures, and personal interactions, is the most effective way to market a company, especially for those new to business development. He advocates for creating business-to-business relationships and highlights the benefits of human-to-human connections in marketing.

In this episode, Kelly also mentions the success of the show and the increasing listenership. He invites listeners to stay tuned for the next episode, where he promises valuable advice and insights. Kelly acknowledges that although passive marketing may have some benefits for brand recognition, an active marketing strategy is far more effective in reaching and connecting with customers. He emphasizes the importance of direct contact and personalization in marketing efforts, rather than relying solely on advertisements and digital campaigns. Kelly wraps up the episode by thanking his listeners and expressing his dedication to his role as a business development lead with Capital Business Development.

Key Takeaways:

• Active marketing is more effective than passive marketing strategies.
• Building an emotional connection with clients is essential for building relationships and being remembered.
• Direct contact and personal interaction, such as phone calls and in-person meetings, are crucial for business development.
• Cold calling is still a valid and effective strategy for generating leads and sales.
• Brand recognition is important, but should be complemented with active marketing efforts.
• Meeting potential clients where they are at increases effectiveness and success in business development.
• Value in business relationships should be measured in the long-term rather than focusing on immediate deals.
• It is important to approach marketing and business development from a human perspective, emphasizing the importance of personal connections and relationships.