Description

Guest slumps, last-minute reschedules, and still hitting publish—this conversation gets real about what it takes to keep creating when plans fall through. Trevor Grimes (host of The Content Crowd) sits down with colleague and fellow content creator Phil Pilalas to talk accountability, short solo episodes, and how a late-night recording turned into a 30-day content sprint. They compare “silly posts” that explode with impressions to educational posts that quietly serve the right people, and break down a simple model: content that “creates intrigue and eyeballs” vs. content that helps people “do their job better.” From the “Nothing burger vs. Everything sandwich” post that flopped to why a producer—or just someone who “pokes you and says, ‘Hey, you didn’t do the thing’”—can keep you shipping, this is a candid look at making something that actually matters. Actionable themes: build accountability, ship short when you must, and design offers that feel like a real extension of you—not a quote slapped on a shirt.

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Guest Bio

Phil Pilalas is Trevor’s colleague and a fellow content creator at Scrappy ABM. Previously featured on Episode 3 (May 29), Phil brings hands-on experiments (including posting that SOA video), real talk on posts that “hit 11,000 impressions,” and a practical framework for balancing entertainment with detailed value so audiences first pay attention—and then grow.

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What We Cover

• How accountability (a producer or editor waiting on your file) gets you to “do the thing” and keep publishing.
• Turning a late-night riff into a 30-day content sprint—and why short solo episodes still count.
• The “Nothing burger vs. Everything sandwich” lesson: being proud of work that flops and shipping anyway.
• A simple split: entertainment content to “create intrigue and eyeballs” vs. educational content that helps people “do their job better.”
• When personal brand meets product: make it an extension of you—not just a quote on a shirt.
• Why some influencer products stall: quality, ease of buying, and trust (ghost kitchens vs. grabbing something at the store).
• Audiences that age with you vs. audiences that age out—and how that shapes what you sell.
• Word of mouth still matters: “These are the best peanut butter cups I’ve ever had” only spreads if real people say it.

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Resources Mentioned

• Scrappy ABM
• LinkedIn
• Notion
• Fiverr
• YouTube
• Prime (hydration/energy)
• Beast Burger
• Five Guys
• Domino’s
• Trader Joe’s
• Costco
• Safeway
• Incog
• MYNA Snacks
• Squarespace
• Ryan Trahan
• MrBeast
• PewDiePie
• Drew Gooden
• Carl’s gummies
• Lunchables / “Lunchie” (mentioned as a reference)

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Low-Tech, High-Impact Account-Based Marketing

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