Find out More about the CEO Masterclass here (https://criticalfewactionspodcast.com.au/MichelleBourkeCEOMC1)
Check out the Epsiode Website here (https://criticalfewactionspodcast.com.au/MichelleBourkeInformation)
Mastering Ecommerce ROI: Strategies and Insights with Michelle Bourke
In this episode of the #CriticalFewActions™ podcast, host John Downes speaks with Michelle Bourke of Foresight Digital. They discuss strategies to boost Ecommerce return on investment (ROI), with a special focus on SEO, paid advertising, and conversion rate optimization. Michelle shares her journey from client-side to agency-side marketing, highlighting the importance of understanding customer behavior and the evolving challenges in the Ecommerce landscape, especially post-COVID. They dive deep into practical tips, from leveraging organic search and paid ads to utilizing AI for marketing strategies. Michelle also discusses the impact of AI, the significance of understanding consumer behavior through tools like Clarity, and the importance of focusing on critical actions for business growth.
00:00 Introduction to the Podcast
01:19 Meet Michelle Bourke: Journey and Expertise
02:48 Impact of COVID on E-commerce
08:17 High Impact Strategies for Digital ROI
17:22 Understanding SEO for E-commerce
44:38 Paid Advertising: Meta vs. Google
53:25 Leveraging PMAX for E-commerce Success
54:44 Choosing Between Meta and Google Ads
55:42 Exploring Alternative Advertising Channels
58:00 Understanding Customer Behavior for Better Conversion
01:01:00 Optimizing E-commerce Websites for Higher Conversion Rates
01:17:33 The Role of AI in Marketing and E-commerce
01:31:10 The #Critical Few Actions for E-commerce Growth
01:34:33 Insights from the CEO Masterclass
01:41:10 How to Work with Foresight Digital
