In this episode of #CriticalFewActions™ to Improve Your Business podcast, host John Downes interviews Steve Ronald, co-founder of Gippsland Jersey. Steve shares the inspiring journey of how he and Sally Jones started Gippsland Jersey in 2016 to help dairy farmers receive fair pricing amid industry crises. They discuss the steps taken to value-add to their milk, the challenges of sustainable production, the importance of fair pricing, mental health advocacy, and acts of kindness. Steve also reflects on building the business, overcoming obstacles, and future aspirations for expansion and resilience in the dairy industry. The episode provides a deep dive into strategic growth, team building, and staying true to foundational values.
00:00 Introduction to the Podcast
00:26 The Founding of Gippsland Jersey
01:03 Steve's Journey in Dairy Farming
02:45 Challenges in the Dairy Industry
04:23 The Turning Point: Value-Added Milk
04:49 Partnering with Sally Jones
12:53 Launching the Milk Brand
19:14 Expanding the Business
30:40 Exploring Product Offerings and Profitability
31:06 Impact of Supermarkets on the Dairy Industry
34:22 Unique Selling Points of Gippsland Jersey
40:18 Challenges and Roadblocks in the Dairy Business
43:43 Future Growth and Expansion Plans
47:20 Advice the #CriticalFewActions™ for CEOs
Download the shownotes here
#Podcast #DairyIndustry #SustainableFarming #FairTrade #Entrepreneurship #MentalHealthAwareness #businessgrowth #MindsetMatters
