Description

Clay Hebert is a crowdfunding genius, a marketing strategist and the creator of the Six-Word Intro. As one of the world’s leading crowd funding experts, Clay has helped over 150 entrepreneurs, and raised over $50 million dollars on Kickstarter and Indiegogo.

Clay has trained senior leaders at fortune 500 companies, with clients like Accenture, Pfizer, Zappos and some of the top universities & nonprofits in the world. He advises corporations and startups on strategy, marketing, innovation and culture.

We’ll be discussing how Clay was able to transition to entrepreneurship after nine years of management consulting in the corporate world. He’ll be sharing how to make important life decisions based on your future calendar, not your best idea. And how to get comfortable with getting uncomfortable and lastly, why failure is just an opportunity.

Key Points From This Episode:

• Selling candy bars in the cold: Clay’s first marketing scam.
• Why success and failure are both imposters.
• The media’s role in building you up to tear you down.
• Why Clay grew up playing it safe in the job market.
• Joining Seth Godin’s MBA Programme.
• Clay’s 10 magic marketing questions.
• Hear more about Clay’s failed startups.
• Clay’s advice for taking the leap and quitting your job.
• Working backwards from our calendar.
• Why there is no perfect idea.
• Envisioning your first 10 customers.
• Getting comfortable with getting uncomfortable.
• Good crowd funding is good marketing.
• Creating the win-win: Help them help you.
• Documenting your failures.
• And much more!

Tweetables: