Jonathan Goodman is a bestselling author, entrepreneur, speaker and one of the most influential and well-respected guys in the fitness industry. He is the founder of the Personal Trainer Development Center (the PTDC) and the Online Trainer Academy. He has sold tens of thousands of copies of his books including non-fiction, children, and the first-ever textbook for online fitness trainers. He writes about personal training, online training, and enjoys philosophizing and experimenting with new media. Through The Personal Trainer Development Center Jon helps fitness trainers leverage their expertise to stop trading time for money. He loves fitness, hates bad socks and considers himself to be a key lime pie connoisseur.
In this episode we’ll be discussing how he creates businesses and books from a place of fascination and curiosity. Jon discusses a concept that he calls “the ignorance quotient,” and how it’s key in not being paralyzed by fear. He also shares the fastest, most logical way to replace your income and get to your “freedom number.”
Key Points From This Episode:
Jon shares his background and how he got into entrepreneurship in the first place.
Hear how Jon gravitates toward doing stuff that is highly engaging with him.
Learn what Jon refers to as the ignorance quotient.
Find out how to find that level of where you have enough information but not too much.
Listen as Jon tells us how personal training forced him to be entrepreneurial.
Understand the pros and cons of starting a gym versus scaling online.
Discover how creating content is what gets Jon excited in the morning.
Jon tells us about his first book, Ignite the Fire, that he wrote at the age of 24 years.
Hear how Jon promoted his book, Ignite The Fire, through activation.
Learn how Jon uses mutual relationships to get noticed by highly respected entrepreneurs.
Find out how Jon optimizes his life to make it more efficient.
Listen as Jon tells us how he has tried to master his writing.
Discover how pen and paper is something Jon is very passionate about.
Hear more about what Jon has defined as the freedom number.
Learn to look at what skills you have and what’s the highest yield.
Find out how to figure out what your skill is.
Understand what failure means to Jon and how he gets past it.
Hear Jon talk about how he shut down a membership site that didn’t fit his model.
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